Maveron LLC, a Seattle-based venture capital firm focused on helping exceptional entrepreneurs build great consumer businesses, announced the asset acquisition of portfolio company Kinetix Living Corp. by Regence BlueShield of Washington. Terms of the transaction were not disclosed. We believe this acquisition will strengthen our ability to engage and empower consumers to improve their overall health.

Kinetix, a Seattle-based company that helps people get and stay in the best shape of their lives, provides customized health and nutrition programs to corporate clients and individuals across the country. Kinetix has built a compelling, scalable and integrated business based on three pillars: fitness, nutrition and a supportive online community that promotes wellness at work and at home. For more than a year before the acquisition, Regence offered Kinetix to its own employees and the results were outstanding. Kinetix is a company with a unique vision for advancing the health and wellness of our employees, members and communities, said Mark Ganz, President and CEO of Regence.

We believe